The Client

This client is an attorney specializing in real estate law. Although a younger lawyer, his results have been very impressive and he is quickly making a name for himself and looking to expand his presence in Ohio.

Target Audience

The end-user is curious about real estate and a busy professional with a long to-do list and a busy calendar. They want to efficiently get the info they need and confidently move on to the next step. They also want to feel reassured that they will be in good hands if they choose to work with this firm.

Design Solution

I delivered a modern website design with an architectural theme to grab the attention of someone seeking real estate legal advice. The primary call to action for the site is to encourage the end-user to schedule a discovery call, which I emphasized with the blue accent color, at the top of the site, in the sticky navigation. I designed an intuitive mobile layout to appeal to someone on-the-go. To better connect with the end-user, I wanted to spotlight the founding attorney and the firm’s impressive experience. He appears approachable in his photo, which is included alongside some recent and notable “wins”. This attorney also had taken a variety of construction project photos, which I included further down in the home page and in internal practice area page banner imagery. I built the color palette from shades of blue paired with neutrals to complement the firm’s existing logo and brand. This fit seamlessly into and strengthened the firm’s established identity, creating more trust in the brand across all marketing channels.

Desktop Design

Mobile Design