The Client

This criminal defense/personal injury law firm wants to convey approachability and confidence. They requested a subtle baseball theme, with this website project. They supplied wonderful personal photos. They wanted their website to attract quality leads, and also expand their team by appealing to legal professionals.

Target Audience

This firm’s clientele want to feel reassured by their legal team. They are caught in a vulnerable position and are looking for confident, experienced legal representation and straightforward communication. They want someone who will go to bat for them and understands the stakes.

Design Solution

My aim with this design’s simplicity was to make complex and frightening legal situations feel more approachable and less overwhelming. I incorporated a subtle, All-American baseball theme through color palette, texture, bold and oversized headings, and rounded corners. I featured their custom photography liberally, in an effort to set the tone for working with the firm. Personal photos of the office and the attorneys gives the end-user a clear idea of what to expect.

The custom Careers page is linked in the footer of the site, which is accessible on every page. The firm can post new positions and allow prospects to easily apply via a contact form.

Desktop Design

Mobile Design